For every scientist doing her best to communicate the complexity of contemporary brain research, there are a hundred non-scientists—self-help gurus, life-coaches, marketing consultants—churning out what has been labelled ‘neurobollocks’, a species of discourse that purports to be scientific, but is actually, ‘self-help books dressed up in a lab coat’.
But what these writers also know is their audience. Readers who buy books with titles like Why Men Don’t Listen and Women Can’t Read Maps are not looking for a nuanced, scientific discussion of sex and gender. They’re looking for a story that confirms their beliefs about how men and women are different, and reassures them that men and women will always be different no matter how much feminists shout and scream. It’s not about the science, it’s about the politics.
The point that ms. Debuk (feminist, linguist, writer) is making that there is not much scientific evidence in neuroscience that supports popular views on men and women. If that is true, I cannot say, I can only recommend her website as very interesting.